The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region
As William J. Mullahey of Pan American Airways set about organizing the first Pacific area travel conference with the aim of promoting tourism to the largely undiscovered region of Asia Pacific
The inaugural conference eventually took place from January 10–15, 1952 at the Maluhia Auditorium of Fort DeRussy in Waikiki, Hawaii. There were 91 delegates in attendance at the conference, including representatives of government and business.
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