On April 1, 1891, the Wrigley Company was founded in Chicago, Illinois by William Wrigley Jr. Originally, the company sold products like soap and baking powder. However, it soon shifted its focus to chewing gum, which became its most successful product.
Wrigley's chewing gum, including brands like Juicy Fruit and Spearmint, became extremely popular, and the company grew rapidly. William Wrigley Jr. was known for his innovative marketing strategies, including the inclusion of free gum with purchases of baking powder. These tactics helped establish Wrigley's as one of the leading gum manufacturers in the world.
Over the years, the Wrigley Company expanded its product line to include other confectionery items and snacks. In 2008, the company was acquired by Mars, Incorporated, a global food conglomerate, but it continues to operate under the Wrigley name and remains a major player in the confectionery industry.
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