National Pothole Day, observed annually on January 15, was first established in the United Kingdom in 2015 by the online platform StreetRepairs.co.uk to raise awareness about the hazards of potholes and advocate for better road maintenance. This day highlights the significant challenges potholes pose, including vehicle damage, increased repair costs, traffic disruptions, and heightened risks of accidents for drivers, cyclists, and pedestrians. It encourages citizens to report hazardous road conditions to local authorities and participate in campaigns that promote road safety and infrastructure improvement. Social media campaigns, often using hashtags like #NationalPotholeDay, help amplify the issue by sharing images, stories, and calls to action. National Pothole Day underscores the need for governments to allocate adequate funding for road repair and maintenance while fostering community engagement to address these pressing concerns effectively.
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