All India Radio (AIR) is the national public radio broadcaster of India. It is one of the largest broadcasting organizations in the world in terms of the number of languages broadcast and the coverage area. Established in 1930, AIR is a division of Prasar Bharati, India's public service broadcaster.
Key points about All India Radio:
Historical Background: All India Radio was launched on June 8, 1936, under the name "Indian State Broadcasting Service" during British colonial rule. It was renamed "All India Radio" on June 8, 1936.
Public Service Broadcaster: AIR operates under the Ministry of Information and Broadcasting, and its primary objective is to provide public service broadcasting that serves the diverse linguistic and cultural communities across India.
Multilingual Broadcast: AIR broadcasts in numerous languages and dialects to cater to the vast linguistic diversity of the country. As of my last update in September 2021, AIR broadcasts in 23 languages and 146 dialects.
Broadcasting Services: AIR offers various types of programs, including news, music, dramas, features, discussions, and cultural programs. It also broadcasts special events, live coverage of important national and international events, and interactive programs.
Nationwide Coverage: AIR's terrestrial radio network covers almost the entire geographical area of India, making it one of the most extensive broadcasting networks in the country.
External Services: Besides domestic broadcasts, AIR operates external services in various languages to reach out to listeners in different parts of the world. These services include news, current affairs, and cultural programs.
Vividh Bharati: Vividh Bharati is one of the popular channels under AIR, known for its entertainment-oriented programs, music, and retro songs.
Digital Initiatives: In recent years, AIR has expanded its digital presence through online streaming and podcasts, making its content accessible to a wider audience.
All India Radio plays a crucial role in disseminating information, promoting cultural diversity, and providing entertainment to millions of listeners across India. It continues to be a significant part of India's media landscape and a valuable platform for fostering national unity and cultural exchange.
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