On 1 July 1879, the Post Office of India introduced postcard,their designing and printing was done by Messrs Thomas De La Rue & Co. of London. They were of two denominations, the “Quarter Anna” card was for domestic use and the “1½ Annas” one meant for the countries affiliated to the Universal Postal Union.
This was the cheapest form of post provided to the Indian people to date and proved a huge success. The establishment of a large postal system spanning India resulted in unprecedented postal access: a message on a postcard could be sent from one part of the country to another part (often to a physical address without a nearby post office) without additional postage affixed. This was followed in April 1880 by postcards meant specifically for government use and by reply postcards in 1890.The postcard facility continues to this date in independent India.
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