Maharaja Agrasen Jayanti is an annual festival that celebrates the birth anniversary of Maharaja Agrasen, a legendary king and a revered figure among the Agrawal community in India. Maharaja Agrasen is believed to have been a symbol of peace, equality, and prosperity, advocating for non-violence, self-reliance, and social harmony.
The celebration typically takes place on the fourth day of Ashwin, the Hindu calendar month, which usually falls in September or October. The day is marked by various activities such as cultural programs, processions, and community service, especially in regions with a significant Agrawal population, such as Delhi, Haryana, Rajasthan, and Uttar Pradesh.
Maharaja Agrasen is remembered for founding the city of Agroha and establishing a social order based on equality and helping the needy, known as "one brick, one coin" — where each family in his kingdom contributed to helping newcomers establish their livelihoods. His legacy has left a lasting impact on the community and is honored with prayers, tributes, and charitable events on his Jayanti.